With the growth of social networking, it is becoming increasingly difficult to separate business connections with personal connections.

November 17, 2010 was declared by Jimmy Kimmel during his television show as “National Unfriend Day”, the opportunity for all Facebook users to declutter their Facebook pages by “unfriending” people in their friends’ lists. He claims that Facebook has been “cheapening” the idea of friendship. To many the idea was hilarious, but others are seriously considering the wisdom of unfriending.

Is Kimmel on to something here? Can unfriending benefit your online business?

Research shows that as social media gets bigger, we’re getting smaller. Brian Wong, a network marketer says it simply: “With the growth of social networking, I am finding it increasingly difficult to separate business connections and personal connections.” He says that having almost 1,000 friends on Facebook has made it difficult for him to see the feeds and updates of his “real” friends and important business partners.

Lately there is a growing trend of de-scaling on the internet. People have started “pruning” their social lives online. For example, the popular Farmville app lost 30 million players this year, and people are beginning to realize that conversations and comments are more important than a huge number of blog hits.

So how can de-scaling and unfriending help your business? The drive to be more intimate can benefit your business by allowing you to form a tighter circle of customers, more successfully establishing you as a preferred channel for consumption.

Luckily, there are tools that can help you descale your social networks:

1. Path – Offers small-scale communities where people feel more comfortable sharing personal information. It controls who can view your information and does not include features that make your content viral.
2. Letter.ly – A subscription-based newsletter for bloggers who feel that public posts decrease the quality of conversations. This newsletter opens discussion only to people who pay, or who are privately invited to read a blog post.
3. GroupMe – A texting app which limits your group text participants to only 14, to ensure that meaningful dialogues take place.

What about the flip side of unfriending and descaling? While you’re considering who to eliminate from your social circles, your contacts are likely doing the same. Here are some tips to help you make their cuts:

1.       Be selective in your communications.
Of course, your product is important – to you. But not every little detail is as important to your audience. Be sure to focus on key features and benefits from your audience’s perspective.

2.       Stay on topic.
Always give relevant communications to your customers, and never rant or badmouth competitors. This is a sure way to lose customers.

3.       Provide value.
In addition to talking about your product or service, find ways to provide value to your circle of friends. Understand topics and pain points important to them, and provide valuable information and advice to help them succeed. You’ll soon come to be considered as a valuable resource to your contacts – one that they want to keep in their online social groups.

One thing is clear: quality is still more important than quantity, especially in the current economic downturn when people are downsizing everything. Start “pruning” your social network – and take steps to avoid being pruned – and you’ll reap the benefits of having a tight circle of loyal friends and customers.

Using shared Wi-Fi networks can be really convenient, but it is not without risks of its own.

These days, more and more people are on the go, and many of them bring their work with them. And in this day and age, it’s ideal if you’re working – or playing for that matter – while connected to the internet, which is often through public Wi-Fi hotspots.

While connecting to public and open-access Wi-Fi hotspots is indeed convenient, using open networks also poses risks that endanger your security. The open nature that allows anyone to use the connection also enables unscrupulous people to gain access to your private information. The whole act of stealing information from people who are using public Wi-Fi networks is called ‘sidejacking’.

There are applications such as Firesheep, for example, that provide an easy-to-use platform that others can exploit to spy and harvest personal, sensitive information from you. And since Firesheep is a Mozilla Firefox plug in, virtually anyone can download and use it to sidejack people on the same network.

You can’t be too cautious with your personal and business data these days, so you always need to have the proper laptop configuration and security infrastructure to protect your system, especially when you frequently avail of open and public networks. To know more about this, please feel free to give us a call and we’ll be happy to draw up some security options that meet your specific needs.

It seems that even the most innocuous machines in the workplace can serve as a security threat to companies. According to this report from CBS News, many office copiers save the images they copy on a dedicated hard disk installed inside them. This means that everything from mundane memos to your most sensitive information such as financial statements and contracts are stored – and could potentially extracted.

So the next time you dispose of a copy machine, if you’re not sure what’s stored on it and how to get it off – give us a call to help out.

To see the news report, watch this video.

Users beware of ransomware: malicious software that extorts money from users in exchange for freeing the user’s computer or data. One particularly nasty version was recently discovered by researchers at CA which came bundled with a software download called uFast Download Manager. The malware blocks Internet access for users until they pay the publisher a fee via SMS. Users who download the software are immediately infected, seeing a message posted in Russian demanding a ransom under the guise of activating the uFast Download Manager application. To keep your computer environment safe, always be wary of downloading suspicious free software on the Internet. If you need help or are unsure, please contact us first so we can help!

Spanish authorities report that they have arrested the masterminds behind a string of online criminal activities using the botnet dubbed Mariposa. Mariposa is the original name of a commercially distributed Do-it-Yourself malware kit, sold online for 800/1000 EUR for “wannabe” hackers.  Along with the arrest, authorities seized sensitive data belonging to about 800,000 users in 190 countries, gathered from an estimated 12M+ infected host computers on the Internet.

What’s particularly interesting is that the cybercriminals arrested were not themselves the author of the malware, nor were they any more techincally adept than many ordinary users. They simply had access to malware widely available on the Internet, and were able to conduct a crime of such a wide scale and reach.

This illustrates that it’s become easier for many cybercriminals to conduct their nefarious deeds online, and highlights the need for more vigilance on the part of law-abiding netizens in keeping their network secure from hackers and malware.

Is your network safe? Contact us to find out.

Related articles:

• How FBI, police busted massive botnet (go.theregister.com)
• Botnet takedowns ‘don’t hurt crooks enough’ (go.theregister.com)
• Vodafone distributes Mariposa Bot, Conficker and Lineage in HTC Magic (techie-buzz.com)

Microsoft recently released a number of security bulletins and patches addressing vulnerabilities in Windows and Office that are of high risk to users. It’s widely believed that many will be exploited by hackers within the next 30 days. One of them could potentially allow hackers or malware authors to easily compromise systems by tricking users to download malicious AVI-formatted files. Others require nothing more than just visiting a website. Another specifically targets Powerpoint Viewer 2003, and opening a malicious .ppt file could affect your system.

This latest round of patches and vulnerability updates is really nothing new – although the sheer number made public in one day is notable. This highlights the need for a comprehensive security policy, because vulnerabilities do exist in even the most mundane or old versions of software. Customers under our NDSE Total Care plan can rest easy since we monitor and update their computers as soon as these patches and advisories are released. Find out more about what we do to make your systems safe and secure. Contact us today.

Related links:

• Patch Tuesday: Microsoft plugs critical Windows worm holes (zdnet)
• Researchers warn of likely attacks against Windows, PowerPoint (computerworld)
• Microsoft delivers huge Windows security update (computerworld)

A malicious piece of software making the rounds of news websites this week is believed to be behind the compromise of over 75,000 systems in over 2,500 international organizations – many of which are government agencies and large Fortune 500 companies.

Called the Knebner botnet after the name in the email used to register the initial domain used in the campaign to propagate the malware, the software infects computers and captures user login access to online financial services such as Paypal and online banks, social networking websites such as Facebook, and email. Infected computers can be centrally controlled from a master computer, which presumably harvests the data captured for nefarious means.

The Knebner botnet itself is not new. It’s based on the ZeuS botnet, and has gained prominence lately because it’s slipped under the radar of so many organizations. However, there are ways to prevent compromises from botnets – one of which is to have a proactive security system and policy in place. Our Managed Security customers have this assurance in place since we continuously protect their system from botnets and other malware. If you’re not sure that you’re protected, talk to us today.

Related articles:

• Kneber botnet described as ‘massive’ and ‘worldwide’ (inquisitr.com)
• Kneber attack resurrects notorious Zeus Trojan, say experts (guardian.co.uk)
• Malicious Software Infects Corporate Computers (nytimes.com)

In a report by security firm Websense, an alarming rise in the growth of malicious websites was identified in 2009 as compared to 2008 – almost 225 percent. The study also found an increased focus among hackers and spammers on targeting social media sites such as blogs and wikis. Social media or so-called Web 2.0 sites allow user-generated content, which can be a source of vulnerability. Researchers identified that up to 95 percent of user-generated comments to blogs, chat rooms, and message boards are spam or malicious – linking to data stealing sites or to downloads of malicious software. Email also continues to be a target for malicious activity with tens of thousands of Hotmail, Gmail and Yahoo! email accounts hacked and passwords stolen and posted online in 2009, which resulted in a marked increase in the number of spam emails.

For our clients on our Managed Service plans, we work hard to ensure your systems are protected from harmful or malicious activity coming from the Internet. If you’re not under our Managed Service plans perhaps now is a good time to talk – let’s make sure your systems are safe in 2010.

Related articles

• Top search results riddled with malware (v3.co.uk)
• Email phishing attack spreading say experts (telegraph.co.uk)
• Fraudsters Go Phishing For Victims’ Friends (news.sky.com)

Mozilla, the organization behind the popular Firefox browser disclosed that two add-ons available for download on its website were vectors for Trojans that could compromise users’ computers. Add-ons allow users to extend and enhance the capabilities of Firefox beyond the default install. Normally they are scanned for malware before being uploaded onto Mozilla’s website, but apparently two of them managed to slip through Mozilla’s automated scans. The infected add-ons are Version 4.0 of Sothink Web Video Downloader and all versions of Master Filer.

Mozilla has since updated their scanning process, but as part of our ongoing security watch we are vigilant in continuously protecting our customers under our Managed Services program from malware – you can rest easy.

When managing your systems on your own, it’s highly advisable to be vigilant with security and always use antivirus software – even when downloading and using software from legitimate sources. If you have downloaded these Firefox add-ons, uninstalling them does not remove the trojans that they carry, and you’ll need to use antivirus software to remove any malware on their system. Need more information or help? Call us and we will be glad to assist you.

Related links:

• Mozilla Firefox hit by malware add-ons (zdnet)
• Trojan Horse Mozilla Firefox Addons (the firefox extension guru’s blog)
• Mozilla admits Firefox add-ons contained Trojan code (sophos)

Security firm Imperva recently released a warning to users of popular social networking website RockYou indicating that their accounts and passwords may have been compromised. According to the firm, a hacker may have accessed an alarming 32 million accounts. But what is more interesting in the wake of this news is an analysis made of the accounts and passwords stolen. From the data provided to researchers, it seems that a great number of users still use insecure passwords, such as those with six or less characters (30% of users); those confined to alpha-numeric characters (60%); or passwords including names, slang words, dictionary words, or trivial passwords such as consecutive digits, adjacent keyboard keys (50%). The most popular password? 123456. Are you using an insecure password? Let us guide you through best practices for information security. Contact us today.

Related links:

• And the most popular password is… (zdnet)
• RockYou hack reveals easy-to-crack passwords‎ (register)
• RockYou hack exposes names, passwords of 30M accounts (computerworld)